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What are the Pangora Marketplace Solutions and what is their underlying concept?
Pangora offers operators of online portals or shopping sites custom-fit solutions for the development of an online shopping marketplace.
The Pangora Marketplace Solutions deliver the best fitting solution for different requirements and individualization wishes. Ranging from the implementation of XML based data feeds containing merchant offer data into one’s own architecture, all the way to a complete ASP solution.
Pangora Marketplace Solutions are always oriented towards the user’s shopping behavior and follow the concept of the closing oriented dialog: During his or her product search, the potential customer receives relevant information and relevant search results in order to be able to decide on a product and to select the most appropriate merchant.
How should an online marketplace be shaped?
The possibilities for shaping your online portal are vast but you should always keep in mind your positioning and what group or groups of people you are actually trying to reach. This will for example distinguish if merchant offers are to be woven together with editorial content or if a pure price comparison is favorable.
In any case, a price comparison, or in the broader sense, a product search require current offer data from preferably a vast number of online merchants with attributes such as product name, merchant name, price, availability and a direct link to a shop.
How can Pangora support the realization of my online shopping marketplace?
Pangora provides you with marketplace technology that supplies current product and offer data.
We take the highly complex task of preparing the product offerings from thousands of active European merchants off your hands. Based on years of experience, we have developed a high-performance matching system (LINK: Technology landscape) which assures that the user receives only highly relevant shopping search results. With the help of complex algorithms and editorial optimization are millions of merchant offers brought into a suitable product context on a daily basis.
Leave the shopping to us.
Profit from know-how gathered from years of experience by placing your trust in Germany’s shopping & search technology leader and use your valuable time and resources to focus on your own key competencies. Many well know online portals are already partners in Pangora scope of networks (LINK: references).
How can I benefit from the Pangora Marketplace Solutions?
Together we will discuss the possibilities of cooperation to find the solution best suited for your requirements. The implementation is supported by our portal business team with advice and action. You decide which Pangora modules you want to source (examples under LINK: products). The further shaping of your portal using your own content or through the integration of additional applications for example is limited only by your imagination.
What technical requirements do I have to meet?
This is dependent on the focus of your activities. You can develop your own complex databases based on Pangora data feeds or adopt single applications to keep much of the development landscape in-house. Operating your shopping marketplace completely on our servers requires virtually no technical input from you. This approach requires you to only handle your marketing.
What qualifies me to become a partner in the Pangora scope of networks?
Participation is restricted to commercial website operators. Cooperation is to be agreed upon on an individual basis and is dependent on criteria such as the scope and the target group contribution.
How does this make me money?
As a portal operator you benefit by directing traffic (click-outs) from your price comparison to the interlinked online merchant. We have agreed upon per click-out rates with these merchants. This Cost per Click (CPC) model generates valuable revenues.
What factors influence the estimated business success?
Your revenue is directly correlated to the volume of traffic from your site. In order for your shopping marketplace to be successful, it is important that you allocate your marketing budget in a way that yields the most shopping intensive portal use. The main factors that lead to a shopping intensive use of your portal are a wide product lineup, the offer granularity of the shopping marketplace as well as search queries that yield relevant results.
What accentuates the Pangora Marketplace Solutions?
Pangora Marketplace Solutions offer architecture developed to the highest standards and are flexibly integrable. Matching performance, a wide base of merchants and an extensive product catalog make them a highly effective revenue generating basis for online shopping marketplaces.
Pangora Marketplace Solutions provide consistent white label benefits among our partners within the Pangora network scope.
How can I receive further information?
Pangora Portal Business Sales
+44 (0) 207 4629214