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What is the difference between a 'Pangora Search' and a 'Web Search'?
A web search is partly checking international domains and the results will be shown, which match the user's queries. Without being able to compare prices, the user is redirected to the shop.
A product search like ours is based on a country specific product catalogue. Based on a special search system and selective criteria your products will be found on our partner portals. Since a detailed description will be displayed on-site, the user will get valuable information about the product through our comparison engine before they click through. Our aim is to send you less traffic, but more qualified!
For an example, please see the site www.lycos.co.uk. Here you can test a web search as well as a product search.
How does the presence on the product search portals affect my conversion rate, compared to the web search?
The average conversion rate (The percentage of clicks resulting to actual sales in your
Online shop) is greatly lower in the web search, compared to the sales generated through
a product search, like the one offered by Pangora. The traffic can be influenced in a positive way by showing as much information as possible about your offers and services on our portals. Therefore you should describe your offer as detailed as possible, enter relevant keywords in the product names or add images to your offers.
What are the requirements to become a Pangora Partner?
The most important requirement is that you operate an online shop. The terms and conditions, contact details etc, should be available. Your page should be clearly structured, the navigation should be easy and self explanatory and a checkout basked should be available.
What are the requirements to successfully register at Pangora?
A Secure Shopping Experience and the user’s safety are the two major factors of success in e-commerce. We have therefore defined quality standards and will check your shop accordingly as soon as you’ve registered. Amongst others, the criteria are data protection and security, alternative payment methods to pre payment and the commitment to the protection of minors. You can find an overview of the quality requirements under the following link: Requirements. If your shop matches our criteria, we’ll activate your account and you’ll receive our insertion order as well as the information you need to integrate your shop on our partner portals.
A web search is partly checking international domains and the results will be shown, which match the user's queries. Without being able to compare prices, the user is redirected to the shop.
A product search like ours is based on a country specific product catalogue. Based on a special search system and selective criteria your products will be found on our partner portals. Since a detailed description will be displayed on-site, the user will get valuable information about the product through our comparison engine before they click through. Our aim is to send you less traffic, but more qualified!
For an example, please see the site www.lycos.co.uk. Here you can test a web search as well as a product search.
How does the presence on the product search portals affect my conversion rate, compared to the web search?
The average conversion rate (The percentage of clicks resulting to actual sales in your
Online shop) is greatly lower in the web search, compared to the sales generated through
a product search, like the one offered by Pangora. The traffic can be influenced in a positive way by showing as much information as possible about your offers and services on our portals. Therefore you should describe your offer as detailed as possible, enter relevant keywords in the product names or add images to your offers.
What are the requirements to become a Pangora Partner?
The most important requirement is that you operate an online shop. The terms and conditions, contact details etc, should be available. Your page should be clearly structured, the navigation should be easy and self explanatory and a checkout basked should be available.
What are the requirements to successfully register at Pangora?
A Secure Shopping Experience and the user’s safety are the two major factors of success in e-commerce. We have therefore defined quality standards and will check your shop accordingly as soon as you’ve registered. Amongst others, the criteria are data protection and security, alternative payment methods to pre payment and the commitment to the protection of minors. You can find an overview of the quality requirements under the following link: Requirements. If your shop matches our criteria, we’ll activate your account and you’ll receive our insertion order as well as the information you need to integrate your shop on our partner portals.









